Waterford Hotel Group - Corporate Office

914 Hartford Turnpike

Waterford, CT 06385

Corporate Office
Managed By Waterford Hotel Group
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Digital Marketing Specialist

Remote Hybrid Remote
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Come for a JOB, stay for a CAREER.

About Us

At Waterford Hotel Group we pride ourselves on cultivating a workplace that feels like home and brings out the best in you, each and every day. We will celebrate your successes, appreciate your strengths, and offer an environment where each of us can truly be ourselves. We provide competitive compensation and benefits, a tight-knit and supportive work environment, plus numerous opportunities for professional development and advancement. Come for a JOB, stay for a CAREER.

Digital Marketing Specialist

We are seeking a skilled and data-driven Digital Marketing Specialist to support and optimize our digital marketing efforts across a portfolio of hotel properties. This role is ideal for a marketing professional with hands-on experience in SEO, paid digital advertising (including Google Ads and OTA ad spend), and performance analytics, who is ready to lead the execution of key campaigns and contribute to the digital growth strategy.

Specific duties include

  • Collaborate with the marketing team to align digital strategies with overall brand goals and individual property objectives.
  • Execute and optimize digital marketing campaigns across SEO, Google Ads, OTA (Online Travel Agency) advertising, display, and social media.
  • Manage day-to-day operations of paid media accounts, including Google Ads and OTA platforms focusing on performance and ROI.
  • Support the development and coordination of social media content and campaigns for managed hotel properties, ensuring alignment with brand voice and marketing objectives.
  • Perform regular website reviews to identify SEO opportunities, ensure proper site structure, and enhance content relevance for search engines.
  • Implement and refine SEO tactics, including keyword research, metadata optimization, internal linking, and schema markup to drive organic traffic.
  • Update and maintain website content using WordPress, ensuring on-page SEO best practices and alignment with digital campaigns.
  • Manage and optimize Google Business Profiles for each hotel to support local SEO and improve discoverability across Google Search and Maps.
  • Maintain OTA content accuracy, ensuring competitive positioning and consistent property representation across third-party booking platforms.
  • Develop and manage email marketing campaigns using platforms like Mailchimp or Constant Contact to engage past guests, promote direct bookings, and support loyalty initiatives.
  • Analyze campaign performance using Google Analytics, Google Search Console, and OTA dashboards, providing insights and recommendations for continuous improvement.
  • Assist in tracking budgets, optimizing ad spend, and reporting on performance across digital platforms.
  • Support both branded and independent hotel properties, requiring a flexible approach to digital strategy, brand standards, and local market dynamics.
  • Provide additional assistance with marketing related initiatives and activities, as needed.
  •  Stay current on digital marketing trends, algorithm changes, and best practices in hospitality and travel marketing.

Requirements

  • Minimum 2 years of experience in marketing, ideally within the hospitality or travel industry.
  • Proficiency in Google Ads, SEO best practices, and OTA advertising platforms.
  • Hands-on experience with WordPress, including content updates, plugin usage, and SEO enhancements.
  • Strong analytical skills and familiarity with tools like Google Analytics and Search Console.
  • Excellent attention to detail, project coordination, and communication skills.
  • Must be able to pass a background check

Health and Wellness

Health Insurance is available on the first of the month after hire!

We value the health and wellness of you and your family.  Full time associates can enroll in medical, dental and vision coverage and part-time associates averaging 17.5 hours a week can enroll in dental and vision coverage.  Everyone’s needs are different and there is something for everyone with numerous supplemental insurances to choose.

We know that life gets in the way, and YOU deserve to recharge.  

Full-time associates receive paid time off within the first 90 days of employment.  We also offer paid holidays for eligible associates.  If you stick with us for five years or more enjoy paid days off for your Birthday and Employment Anniversary date!

WATERFORD EXTRAS 

On Demand Pay - Why wait for pay day – get your pay when you need it 24/7!

Pet Insurance - We cover the whole family, and all associates are eligible for discounted pet insurance!

401k Plan - Nobody wants to work forever, start planning for your future now!

Hotel Discounts - It’s one of the biggest industry perks!

Shoes for Crews - All associates are eligible for a shoe subsidy through Shoes for Crews!

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Waterford Hotel Group - Corporate Office

Corporate Office

Company Description

Waterford Hotel Group manages properties in 9 states with more than 6,200 rooms. Our portfolio includes limited-service and full-service hotels, conference centers, all-suite and resort hotels, all of which are franchised or independently owned properties.

Why People Like to Work for Us

Waterford Hotel Group believes that the quality of our staff directly translates into operational excellence and overall guest satisfaction. The quality of our staff is reflected through the high levels of associate satisfaction, continuously motivated by a passion for excellence, integrity and fairness. This is achieved through on-going training, an emphasis on teamwork, an intimate knowledge of our properties and a thorough understanding of the needs of our customers, guests, and the communities we serve.

Waterford Hotel Group offers a wide range of benefits to eligible associates, which include medical, dental, life, and disability insurance, 401 (k) retirement plan, paid holidays, personal days, vacation time, educational assistance programs, and associate room discount.